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~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~subject:"Markenführung"
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Divakaran, Pradeep Kumar Ponnamma
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Technological forecasting & social change : an international journal
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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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2
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
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