Technology-enabled community data for gaining pre-release brand insights
Pradeep Kumar Ponnamma Divakaran
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Divakaran, Pradeep Kumar Ponnamma |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 127.2018, p. 217-226
|
| Subject: | Online community | Brand awareness | Brand favourability | Brand equity | Sales prediction | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2017.09.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956874