The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Pradeep Kumar Ponnamma Divakaran
| Year of publication: |
December 2017
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|---|---|
| Authors: | Divakaran, Pradeep Kumar Ponnamma |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 125.2017, p. 245-257
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| Subject: | Online community | Netnography | Preannouncements | Online behavior | Market performance | Pre-release period | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2017.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011899720