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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Celebrity-Werbung"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
Electronic Commerce
Internet marketing
73
Online-Marketing
73
Social Web
58
Social web
58
Consumer behaviour
28
Konsumentenverhalten
28
Social media
22
Online retailing
17
Online-Handel
17
Advertising
14
Werbung
14
E-commerce
12
Beziehungsmarketing
10
Relationship marketing
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Innovation
7
Brand management
6
KMU
6
Markenführung
6
SME
6
Social networks
6
Social relations
6
Soziale Beziehungen
6
Viral marketing
6
Virales Marketing
6
Digitalisierung
5
Digitization
5
Firm performance
5
Internet
5
Purchase intention
5
Social media marketing
5
Unternehmenserfolg
5
Website
5
Artificial intelligence
4
Crowdfunding
4
Customer satisfaction
4
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14
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Aufsatz in Zeitschrift
Article in journal
14
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English
14
Author
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Ahammad, Mohammad F.
1
Amirkhanpour, Monaliz
1
Ang, Lay Hoon
1
Bachnik, Katarzyna
1
Bidin, Rosmiza
1
Coates, Joseph F.
1
Divakaran, Pradeep Kumar Ponnamma
1
Domenech, Josep
1
Erdmann, Anett
1
Hansen, Jared M.
1
Hodgkinson, Ian
1
Hughes, Paul
1
Kraus, Sascha
1
Kässi, Otto
1
Lai, Yanqing
1
Lehdonvirta, Vili
1
Li, Chia-Ying
1
Li, Jinglei
1
Li, Mengyu
1
McLean, Graeme J.
1
Megat Al Imran Yasin
1
Mohammed, Anne-Marie
1
Norliana Hashim
1
Osei-Frimpong, Kofi
1
Pham, Thi Song Hanh
1
Phillips, Fred
1
Ponzoa, José M.
1
Rizov, Marian
1
Saridakis, George
1
Scott, Stephanie
1
Szopiński, Tomasz
1
Thrassou, Alkis
1
Vecchi, Michela
1
Vrontis, Demetris
1
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Published in...
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Technological forecasting & social change : an international journal
Journal of business research : JBR
61
Journal of retailing and consumer services
54
Psychology & marketing
35
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
34
Journal of management information systems : JMIS
26
Information systems research : ISR
22
International journal of hospitality management
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of advertising research
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Electronic commerce research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Journal of promotion management : JPM
15
Marketing letters : a journal of research in marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of marketing management : MM
14
International journal of advertising : the review of marketing communications
13
Marketing intelligence & planning
13
Global business review
12
International journal of retail & distribution management
12
Journal of electronic commerce research : JECR
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
International journal of contemporary hospitality management
11
International journal of electronic commerce : IJEC
11
International journal of sports marketing & sponsorship
11
Journal of strategic marketing
11
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ECONIS (ZBW)
14
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1
Impact of celebrity-endorsed environmental advertisements on green economy development
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014230310
Saved in:
2
Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz
;
Bachnik, Katarzyna
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
Saved in:
3
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
4
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
Saved in:
5
From my perspective : staying unchanneled
Phillips, Fred
- In:
Technological forecasting & social change : an …
168
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012802371
Saved in:
6
How social commerce constructs influence customers' social shopping intention? : an empirical study of a social commerce website
Li, Chia-Ying
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012133928
Saved in:
7
Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.
;
Osei-Frimpong, Kofi
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
Saved in:
8
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
Saved in:
9
Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth
Saridakis, George
;
Lai, Yanqing
;
Mohammed, Anne-Marie
; …
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 56-66
Persistent link: https://www.econbiz.de/10011957085
Saved in:
10
Online labour index : measuring the online gig economy for policy and research
Kässi, Otto
;
Lehdonvirta, Vili
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 241-248
Persistent link: https://www.econbiz.de/10011962039
Saved in:
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