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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Digitalisierung"
~subject:"Soziale Software"
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Digitalisierung
Soziale Software
Internet marketing
73
Online-Marketing
73
Social Web
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55
Consumer behaviour
26
Konsumentenverhalten
26
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22
Online retailing
17
Online-Handel
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Allison, Thomas H.
1
Balci, Gökcay
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Bendickson, Joshua S.
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Bose, Indranil
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Creek, Steven A.
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Fernández-Rovira, Cristina
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Gupta, Gaurav
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Technological forecasting & social change : an international journal
Springer eBook Collection
16
SpringerLink / Bücher
14
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Journal of retailing and consumer services
6
Premier reference source
6
Discussion papers / CEPR
5
Business horizons
4
Cogent business & management
4
Innovatives Markenmanagement
4
International journal of technology marketing : IJTMkt
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of the Academy of Marketing Science
4
Cowles Foundation discussion paper
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
European journal of marketing
3
International journal of consumer studies
3
International journal of innovation and technology management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of personal selling & sales management
3
Journal of retailing
3
Journal of travel and tourism marketing
3
MIT sloan management review
3
Management for Professionals
3
Research
3
... für Dummies
2
Advanced digital marketing strategies in a data-driven era
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
2
Developing digital marketing : relationship perspectives
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of innovation management
2
European management journal
2
Galileo Computing
2
Handbook of research on the platform economy and the evolution of e-commerce
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ECONIS (ZBW)
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1
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
2
The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina
;
Álvarez Valdés, Jesús
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
Saved in:
3
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
4
Strategic learning for digital market pioneering : examining the transformation of Wishberry's crowdfunding model
Gupta, Gaurav
;
Bose, Indranil
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 865-876
Persistent link: https://www.econbiz.de/10012135452
Saved in:
5
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
Saved in:
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