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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Markenführung"
~subject:"Social media"
~subject:"social media"
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Markenführung
Social media
social media
Internet marketing
73
Online-Marketing
73
Social Web
55
Social web
55
Consumer behaviour
26
Konsumentenverhalten
26
Online retailing
17
Online-Handel
17
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
10
Relationship marketing
10
Advertising
7
Advertising effects
7
Social network
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Soziales Netzwerk
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Werbewirkung
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Werbung
7
Social relations
6
Soziale Beziehungen
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Brand management
5
Digitalisierung
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Digitization
5
Innovation
5
Internet
5
KMU
5
Purchase intention
5
SME
5
Social media marketing
5
Viral marketing
5
Virales Marketing
5
Website
5
Crowdfunding
4
Customer satisfaction
4
Kundenzufriedenheit
4
Mobile communications
4
Mobilkommunikation
4
Artificial intelligence
3
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25
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Bang, Nguyen
1
Baptista, João
1
Barnett, Julie
1
Bashir, Naheed
1
Baudier, Patricia
1
Bigdeli, Ali Ziaee
1
Boissieu, Élodie de
1
Bustos Díaz, Javier
1
Cabeza-Ramírez, L. Javier
1
Chen, Cheng-Hao
1
Chen, Yu
1
Chung, Namho
1
Divakaran, Pradeep Kumar Ponnamma
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Dong, John Qi
1
Duchemin, Marie-Hélène
1
El Faker, Abdellatif
1
El Ghazi, Hamid
1
Fekete-Farkas, Maria
1
Fuentes García, Fernando J.
1
Gandhi, Mohina
1
Guo, Meiwen
1
Hajli, M. Nick
1
Han, Heejeong
1
Han, Hyunjeong
1
Hodson, Jaigris
1
Huang, Anzhong
1
Jacobson, Jenna
1
Kar, Kumar Arpan
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Kishore, Rajiv
1
Klink, Richard R.
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Lamrhari, Soumaya
1
Landoli, Luca
1
Lee, Jungwoo
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Li, Stacey
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Lin, Xiaolin
1
Luoma-aho, Vilma
1
Malik, Khaleel
1
Martínez-Sánchez, María Eugenia
1
Masuda, Hisashi
1
McLean, Graeme J.
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Technological forecasting & social change : an international journal
Journal of business research : JBR
127
International journal of internet marketing and advertising : IJIMA
80
Journal of retailing and consumer services
56
The journal of product & brand management
48
Journal of marketing communications
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the review of marketing communications
35
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Tourism management : research, policies, practice
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Business horizons
28
Cogent business & management
28
Journal of internet commerce
25
Journal of marketing management : MM
22
International journal of electronic marketing and retailing : IJEMR
21
International journal of technology marketing : IJTMkt
21
Marketing intelligence & planning
21
International journal of hospitality management
20
Journal of promotion management : JPM
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Information systems research : ISR
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
European journal of marketing
16
International journal of contemporary hospitality management
16
Journal of hospitality marketing & management
16
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Asia Pacific journal of marketing and logistics
14
International journal of business information systems : IJBIS
14
Journal of electronic commerce research : JECR
14
Journal of marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Young consumers : insight and ideas for responsible marketers
14
Health marketing quarterly
13
International journal of sports marketing & sponsorship
13
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ECONIS (ZBW)
25
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
3
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
4
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
5
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
6
Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.
;
Naz, Farheen
;
Ramkissoon, Haywantee
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014233837
Saved in:
7
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
Saved in:
8
Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi
;
Han, Hyunjeong
;
Lee, Jungwoo
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
Saved in:
9
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
10
Social media-enabled healthcare : a conceptual model of social media affordances, online social support, and health behaviors and outcomes
Lin, Xiaolin
;
Kishore, Rajiv
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012694130
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