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~isPartOf:"The American economic review"
~subject:"Direct marketing"
~subject:"Theorie"
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Direct marketing
Theorie
Werbung
22
Advertising
10
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10
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7
Online-Marketing
7
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7
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5
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1
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The American economic review
SpringerLink / Bücher
55
International journal of industrial organization
40
Health marketing quarterly
34
European journal of operational research : EJOR
33
Europäische Hochschulschriften / 5
30
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Gabler Edition Wissenschaft
23
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
22
Journal of marketing research : JMR
22
Discussion paper / Centre for Economic Policy Research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Journal of business research : JBR
20
NBER working paper series
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Working paper / National Bureau of Economic Research, Inc.
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
NBER Working Paper
18
The journal of media economics
18
CESifo working papers
17
American journal of agricultural economics
16
Economics letters
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
The journal of industrial economics
16
Berichte aus der Betriebswirtschaft
15
Information economics and policy : IEP
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of economics & management strategy : JEMS
14
Lehrbuch
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Springer eBook Collection / Business and Economics
14
Direct store delivery : concepts, applications and instruments
13
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
13
Journal of advertising research
12
Konsum und Verhalten
12
Journal of economic behavior & organization : JEBO
11
The Rand journal of economics
11
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1
Online privacy and information disclosure by consumers
Ichihashi, Shota
- In:
The American economic review
110
(
2020
)
2
,
pp. 569-595
Persistent link: https://www.econbiz.de/10012205960
Saved in:
2
Theory of Persuasion
Kartik, Navin
(
contributor
)
- In:
The American economic review
104
(
2014
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
Saved in:
3
Challenges to replication and iteration in field experiments : evidence from two direct mail shots
Bowers, Jake
;
Higgins, Nathaniel
;
Karlan, Dean
;
Tulman, …
- In:
The American economic review
107
(
2017
)
5
,
pp. 462-465
Persistent link: https://www.econbiz.de/10011785886
Saved in:
4
Information and industry dynamics
Dinlersoz, Emin Murat
;
Yorukoglu, Mehmet
- In:
The American economic review
102
(
2012
)
2
,
pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
Saved in:
5
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
6
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
7
Misselling through agents
Inderst, Roman
;
Ottaviani, Marco
- In:
The American economic review
99
(
2009
)
3
,
pp. 883-908
Persistent link: https://www.econbiz.de/10003863208
Saved in:
8
Advertising in competitive markets
Stegeman, Mark
- In:
The American economic review
81
(
1991
)
1
,
pp. 210-223
Persistent link: https://www.econbiz.de/10001104503
Saved in:
9
Information gatekeepers on the Internet and the competitiveness of homogeneous product markets
Baye, Michael R.
;
Morgan, John
- In:
The American economic review
91
(
2001
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10001595131
Saved in:
10
Advertising and economic welfare : comment
Hochman, Oded
- In:
The American economic review
78
(
1988
)
1
,
pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
Saved in:
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