//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenführung
127
Brand management
125
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
45
Markenimage
45
Brand
27
Markenartikel
27
India
15
Indien
15
Relationship marketing
11
Luxury goods
9
Luxusgüter
9
Advertising effects
8
USA
8
United States
8
Werbewirkung
8
HR marketing
7
Personalmarketing
7
Social Web
7
Social web
7
Advertising
6
Austria
6
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Werbung
6
Österreich
6
Bibliometrics
5
Bibliometrie
5
Brand extension
5
Corporate reputation
5
Deutschland
5
Firmenimage
5
Germany
5
Internet marketing
5
Markentransfer
5
Marketing management
5
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Case study
1
Fallstudie
1
Language
All
English
11
Author
All
Ashraf, Sarfraz
1
Balaji, M. S.
1
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Cleff, Thomas
1
Dholakia, Utpal M.
1
Iftikhar, Arslan
1
John, Doris Rajakumari
1
Lodhi, Rab Nawaz
1
Mathews, Jose
1
Pattanayak, J. K.
1
Schulz, Don E.
1
Singh, Pankaj Kumar
1
Suresh, K.
1
Tanveer, Zoyia
1
Uggla, Henrik
1
Vianello, Silvia
1
Walter, Nadine
1
Wolter, Lisa-Charlotte
1
Xiao, Min
1
Xie, Jing
1
Yameen, Attia
1
Younas, Sohail
1
more ...
less ...
Published in...
All
The IUP journal of brand management : IJBRM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
133
Journal of retailing and consumer services
104
The journal of product & brand management
99
The journal of brand management : an international journal
84
International journal of hospitality management
43
Asia Pacific journal of marketing and logistics
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Journal of service management
12
Journal of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
5
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia
;
Lodhi, Rab Nawaz
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Saved in:
6
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
7
The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
3
,
pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
Saved in:
8
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
9
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
10
Effective brand community management : lessons from customer enthusiasts
Dholakia, Utpal M.
;
Vianello, Silvia
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009245008
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->