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~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand loyalty
8
Markentreue
8
Beziehungsmarketing
6
Brand management
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6
Relationship marketing
6
Consumer behaviour
5
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Amoako, George K.
1
Ashraf, Sarfraz
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Block, Martin P.
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Cleff, Thomas
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Deo, Joshua K.
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Dzogbenuku, Robert K.
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Iftikhar, Arslan
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Mathews, Jose
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Pattanayak, J. K.
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Raut, Umesh Ramchandra
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Singh, Pankaj Kumar
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
8
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
How service experience leads to brand loyalty : perspective from the telecom sector in Ghana
Amoako, George K.
;
Dzogbenuku, Robert K.
;
Deo, Joshua K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 33-56
Persistent link: https://www.econbiz.de/10011538383
Saved in:
5
A study on brand loyalty and its associaltion with demographics of consumers : evidence from the cellphone market in India
Raut, Umesh Ramchandra
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 30-44
Persistent link: https://www.econbiz.de/10011411341
Saved in:
6
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
7
Brand valuation : a strategic tool for business
Narayan, Govind
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 55-64
Persistent link: https://www.econbiz.de/10009659089
Saved in:
8
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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