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~isPartOf:"The Rand journal of economics"
~source:"econis"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising planning
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The Rand journal of economics
Journal of marketing communications
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Faculty & research / Insead : working paper series
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Asia Pacific journal of marketing and logistics
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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1
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
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2
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
3
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
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