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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
~subject:"Services marketing"
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Brand
Business-to-business marketing
Produktentwicklung
Services marketing
Brand management
29
Markenführung
29
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
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Nonprofit-Marketing
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Corporate Social Responsibility
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2014
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Blankson, Charles
1
Brodie, Roderick J.
1
Dall'Olmo Riley, Francesca
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Devlin, James
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Graham, Johnny
1
Hamzaoui-Essoussi, Leila
1
Kerrigan, Finola
1
Mudambi, Susan M.
1
O'Reilly, Daragh
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Papadopoulos, Nicolas G.
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Rojas-Mendez, José I.
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The Routledge companion to contemporary brand management
Journal of business research : JBR
256
The journal of brand management : an international journal
238
The journal of product & brand management
200
Journal of retailing and consumer services
144
Industrial marketing management : the international journal for industrial and high-tech firms
75
European journal of marketing : EJM
59
SpringerLink / Bücher
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
Marketing intelligence & planning
40
International journal of hospitality management
33
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
Journal of strategic marketing
32
Journal of marketing
31
European journal of marketing
29
The journal of consumer marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of promotion management : JPM
25
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
The journal of business & industrial marketing
23
Journal of retailing
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
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ECONIS (ZBW)
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1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
3
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
4
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
5
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
6
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
7
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
8
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
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