//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand equity"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Business-to-business marketing
Firmenimage
Produktentwicklung
Brand management
29
Markenführung
29
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International marketing
2
Internationales Marketing
2
Low income
2
Markenwert
2
New product development
2
Niedrigeinkommen
2
Performance measurement
2
Performance-Messung
2
Services marketing
2
2014
1
Africa
1
Afrika
1
Arts
1
B-to-B-Marketing
1
Brand architecture
1
Brand loyalty
1
Consumer behaviour
1
Consumer goods marketing
1
Corporate reputation
1
Customer retention
1
Einzelhandel
1
Emerging economies
1
Financial services
1
Finanzdienstleistung
1
Franchising
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
English
6
Author
All
Singh, Jaywant
2
Baalbaki, Sally
1
Blankson, Charles
1
Graham, Johnny
1
Guzman, Francisco
1
Mudambi, Susan M.
1
Roper, Stuart
1
Uncles, Mark
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
The Routledge companion to contemporary brand management
Journal of business research : JBR
79
Industrial marketing management : the international journal for industrial and high-tech firms
69
The journal of brand management : an international journal
62
The journal of product & brand management
35
SpringerLink / Bücher
31
European journal of marketing : EJM
22
The journal of business & industrial marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
International journal of hospitality management
16
Marketing intelligence & planning
15
Journal of retailing and consumer services
14
Corporate reputation review : an international journal
13
Journal of the Academy of Marketing Science
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
Asia Pacific journal of marketing and logistics
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International studies of management and organization
8
Journal of marketing
8
The marketing review
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
7
Gabler Edition Wissenschaft
6
Innovatives Markenmanagement
6
International marketing review
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Springer eBook Collection / Business and Economics
6
AMS review : official publication of the Academy of Marketing Science
5
European management journal
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of retail & distribution management
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
2
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
3
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
4
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
5
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
6
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->