//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"International marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
International marketing
Markenartikel
Brand management
29
Markenführung
29
Brand
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
Internationales Marketing
2
Low income
2
Markenwert
2
New product development
2
Niedrigeinkommen
2
Performance measurement
2
Performance-Messung
2
Produktentwicklung
2
Services marketing
2
2014
1
Africa
1
Afrika
1
Arts
1
B-to-B-Marketing
1
Brand architecture
1
Brand loyalty
1
Consumer behaviour
1
Consumer goods marketing
1
Corporate reputation
1
Customer retention
1
Einzelhandel
1
Emerging economies
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
Franchising
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
6
Language
All
English
6
Author
All
Blankson, Charles
1
Dall'Olmo Riley, Francesca
1
Garg, Shivani
1
Graham, Johnny
1
Gupta, Suraksha
1
Hamzaoui-Essoussi, Leila
1
Kerrigan, Finola
1
Mudambi, Susan M.
1
O'Reilly, Daragh
1
Papadopoulos, Nicolas G.
1
Rojas-Mendez, José I.
1
Sharma, Kavita
1
more ...
less ...
Published in...
All
The Routledge companion to contemporary brand management
Brands and branding
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Brand management ; Vol. 2
9
Consumer brand relationships : meaning, measuring, managing
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
Psychology of branding
8
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Brand management in emerging markets : theories and practice
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Innovative Markenführung und -implementierung
5
The evolution of brands : from signals of quality to storehouses of trust
5
Brand management ; Vol. 3
4
Brand management ; Vol. 4
4
Brands and brand management : contemporary research perspectives
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Handbook on brand and experience management
4
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
4
International marketing ; Vol. 2
4
The definitive book of branding
4
A master class in brand planning : the timeless works of Stephen King
3
Aufbruch : Ingredient Branding schafft Werte
3
Best practice der Markenführung
3
International marketing ; Vol. V
3
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
3
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Branded lives : the production and consumption of meaning at work
2
Brands : interdisciplinary perspectives
2
Business-to-business brand management : theory, research and executive case study exercises
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
5
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
6
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->