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~isPartOf:"The Sage handbook of advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Nachschlagewerk"
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Advertising
14
Werbung
14
Psychology of advertising
4
Werbepsychologie
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Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Advertising regulation
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Cognition
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Bonifield, Carolyn
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Cole, Catherine
1
Divakar, Suresh
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Drumwright, Minette E.
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Goldenberg, Jacob
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Grover, Aditi
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Heath, Robert
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Lehmann, Donald R.
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1
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The Sage handbook of advertising
Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung fĂĽr alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International journal of advertising : the quarterly review of marketing communications
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
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ECONIS (ZBW)
14
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1
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
2
Reinforcement and low attention processing
Heath, Robert
- In:
The Sage handbook of advertising
,
(pp. 89-104)
.
2007
Persistent link: https://www.econbiz.de/10003570220
Saved in:
3
The role of consumer memory in advertising
Montgomery, Nicole Votolato
;
Unnava, H. Rao
- In:
The Sage handbook of advertising
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003570222
Saved in:
4
Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
5
Metaphor in advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
6
The creative brief and its strategic role in the campaign development process
Storey, Richard
;
Smit, Edith
- In:
The Sage handbook of advertising
,
(pp. 171-183)
.
2007
Persistent link: https://www.econbiz.de/10003570248
Saved in:
7
Advertising tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
8
Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
Saved in:
9
Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
Saved in:
10
Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
Saved in:
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