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~isPartOf:"The institutional development of business schools"
~subject:"Brand management"
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The institutional development of business schools
Innovatives Markenmanagement
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The journal of brand management : an international journal
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The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing
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Innovative Markenführung und -implementierung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Branding business schools : academic struggles with the management of reputation
Naidoo, Rajani
;
Pringle, James
- In:
The institutional development of business schools
,
(pp. 176-195)
.
2014
Persistent link: https://www.econbiz.de/10010471388
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