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~isPartOf:"The international journal of bank marketing : IJBM"
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Beziehungsmarketing
196
Relationship marketing
196
Consumer behaviour
143
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Brand management
115
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Guzman, Francisco
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The international journal of bank marketing : IJBM
The journal of product & brand management
Journal of business research : JBR
794
Journal of retailing and consumer services
612
Industrial marketing management : the international journal for industrial and high-tech firms
466
International journal of hospitality management
315
SpringerLink / Bücher
256
The journal of services marketing
231
The journal of business & industrial marketing
222
Journal of strategic marketing
197
The service industries journal
194
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Cogent business & management
133
International journal of contemporary hospitality management
133
Journal of marketing
132
Tourism management : research, policies, practice
127
Journal of hospitality marketing & management
122
Journal of travel and tourism marketing
120
Journal of service research : JSR
118
The journal of brand management : an international journal
116
Asia Pacific journal of marketing and logistics
115
Journal of service management
110
Journal of retailing
108
European journal of marketing : EJM
105
Psychology & marketing
105
Marketing intelligence & planning
104
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of business ethics : JOBE
97
Services marketing quarterly
95
Journal of marketing management : MM
94
Technological forecasting & social change : an international journal
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of production economics
76
Business horizons
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
208
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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