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~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Kundenwert"
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Kundenwert
Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
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Bank
38
Customer satisfaction
34
Kundenzufriedenheit
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Dienstleistungsqualität
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Coll, Santiago Forgas
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Costa, Francisco José
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The international journal of bank marketing : IJBM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
6
,
pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
Saved in:
2
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
3
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
4
The added value of service provision
Nyman, Henrich
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 457-476
Persistent link: https://www.econbiz.de/10010415431
Saved in:
5
Social value in retail banking
Roig, Juan Carlos Fandos
;
Guillén, Marta Estrada
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
Saved in:
6
Obstacles to upgrading customer value-in use in retail banking
Lähteenmaki, Ilkka
;
Nätti, Satu
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009787623
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