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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Retail marketing"
~subject:"Vertriebsweg"
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Search: subject_exact:"Multi-channel marketing"
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Retail marketing
Vertriebsweg
Multichannel strategy
6
Multikanalvertrieb
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
3
Distribution channel
3
Einzelhandel
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Retail trade
3
Customer analysis
2
Kundenanalyse
2
Omnichannel
2
channel integration
2
Assortment
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Customer integration
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Multi-channel
1
Omni-channel retailing
1
Omnichannel marketing
1
Perception
1
Retail assortment
1
Risiko
1
Risikopräferenz
1
Risk
1
Risk attitude
1
Sortiment
1
Supplier relationship management
1
USA
1
United States
1
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English
3
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Zielke, Stephan
2
Bertrandie, Laura
1
McClelland, Bob
1
Nguyen Hoang Thuan
1
Nguyen, Anh T. V.
1
Ortlinghaus, Alena
1
Thinh Gia Hoang
1
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
8
Journal of retailing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
4
International journal of retail and distribution management
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Administrative Sciences : open access journal
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of business research : JBR
2
Journal of operations management
2
A Research Agenda for Service Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapier
1
Benchmarking : an international journal
1
Direct marketing : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Global marketing strategies for the promotion of luxury goods
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of strategic marketing
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
MIS quarterly
1
Managing global transitions : international research journal
1
Marketing intelligence & planning
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Progress in IS
1
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ECONIS (ZBW)
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Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
2
Designing multi-channel technologies : the mediating role of risk perceptions
Ortlinghaus, Alena
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10012209597
Saved in:
3
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
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