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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand loyalty"
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Brand loyalty
Consumer behaviour
631
Konsumentenverhalten
631
Brand management
309
Markenführung
309
Brand image
270
Markenimage
270
Brand
220
Markenartikel
218
Beziehungsmarketing
105
Relationship marketing
105
Luxury goods
56
Luxusgüter
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Advertising effects
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51
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Emotion
47
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42
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
29
Corporate social responsibility
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Einzelhandel
28
Retail trade
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Advertising
27
Designation of origin
27
Herkunftsbezeichnung
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Werbung
27
Customer satisfaction
23
Kundenzufriedenheit
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23
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22
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Confente, Ilenia
2
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2
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1
Aktan, Damla
1
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1
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1
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Doh, Sun-Jae
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1
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1
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1
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1
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1
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Ladhari, Riadh
1
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The journal of brand management : an international journal
The journal of consumer marketing
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
26
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Australasian marketing journal
8
International journal of internet marketing and advertising : IJIMA
8
Marketing intelligence & planning
8
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Marketing letters : a journal of research in marketing
6
Global business review
5
International journal of retail and distribution management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Pakistan journal of commerce and social sciences
4
Research
4
SpringerLink / Bücher
4
The marketing review
4
The service industries journal
4
African journal of business and economic research : AJBER
3
Future Business Journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
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ECONIS (ZBW)
28
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28
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1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
5
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
6
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
9
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
10
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
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