//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
606
Konsumentenverhalten
606
Brand management
281
Markenführung
281
Brand image
223
Markenimage
223
Beziehungsmarketing
193
Relationship marketing
193
Brand
191
Markenartikel
188
Customer satisfaction
116
Kundenzufriedenheit
116
Dienstleistungsqualität
109
Service quality
109
Emotion
64
Luxury goods
53
Luxusgüter
53
Social Web
53
Social web
53
Customer service
36
Kundenservice
36
Internet marketing
34
Online-Marketing
34
Corporate Social Responsibility
32
Corporate social responsibility
32
Viral marketing
32
Virales Marketing
32
Einzelhandel
31
Retail trade
31
Dienstleistungssektor
30
Service industry
30
Advertising effects
27
Brand loyalty
27
Werbewirkung
27
USA
26
United States
26
Personality psychology
25
Persönlichkeitspsychologie
25
Marketing management
24
Marketingmanagement
24
more ...
less ...
Online availability
All
Undetermined
335
Free
13
Type of publication
All
Article
599
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
606
Aufsatz in Zeitschrift
606
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
606
Author
All
Mattila, Anna S.
7
Sharma, Piyush
7
Johnson, Lester W.
6
Klaus, Philipp
5
Phau, Ian
5
Baxter, Stacey M.
4
Daunt, Kate L.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Rosenbaum, Mark
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Berenguer Contrí, Gloria
3
Carlson, Jamie
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gray, David
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Luk, Sherriff T. K.
3
Mirzaei, Abas
3
Neale, Larry
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
3
Poddar, Amit
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Seger-Guttmann, Tali
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wong, IpKin Anthony
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,898
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
606
Showing
1
-
10
of
606
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->