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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
~subject:"Sponsorship"
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Search: subject:"congruity"
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Brand management
Sponsorship
Markenführung
7
Brand image
6
Markenimage
6
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Werbewirkung
3
Brand
2
Congruity theory
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Destination management
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Personality psychology
2
Persönlichkeitspsychologie
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Self-congruity
2
Sponsoring
2
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AI anthropomorphism
1
Affordance theory
1
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1
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1
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1
Beziehungsmarketing
1
Blue flag
1
Brand anthropomorphism
1
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Brand personality
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Brand portfolio coherence
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1
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Can, Ali Selcuk
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Dilek-Fidler, Setenay
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Ekinci, Yuksel
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Ilicic, Jasmina
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Jeong, Hyun Ju
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Kim, Jihye
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Kulczynski, Alicia
1
Lee, Hoon
1
Li, Xiangping
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Malhotra, Ritu
1
Matzler, Kurt
1
Moharana, Tapas Ranjan
1
Perdue, Richard R.
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Pradhan, Debasis
1
Sauer, Nicola E.
1
Shin, Hakseung
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The journal of brand management : an international journal
Tourism management : research, policies, practice
Journal of business research : JBR
8
The journal of product & brand management
8
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Journal of international consumer marketing
4
International journal of contemporary hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
1
Entrepreneurial business and economics review : EBER
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Gadjah Mada international journal of business
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of public sector management
1
International marketing review
1
International review on public and non-profit marketing
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Journal of Business Research
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
3
The
congruity
effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
4
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
5
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
6
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
7
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
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