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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Brand management
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Konsumentenverhalten
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Brand image
335
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335
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283
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Johnson, Lester W.
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Ilicic, Jasmina
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
312
Journal of marketing management : MM
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Journal of retailing
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Journal of marketing communications
295
International journal of retail & distribution management
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Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Cogent business & management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
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The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
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ECONIS (ZBW)
347
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91
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
92
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
93
Revisiting the brand luxury index : new empirical evidence and future directions
Conejo, Francisco J.
;
Cunningham, Lawrence F.
;
Young, …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012297800
Saved in:
94
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
95
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
96
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
97
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
98
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
99
Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.
;
Jayasimha, K. R.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
Saved in:
100
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
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