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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
562
Markenführung
562
Konsumentenverhalten
299
Brand image
292
Markenimage
292
Brand
250
Markenartikel
248
Beziehungsmarketing
107
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107
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60
Marketingmanagement
60
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59
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Butcher, Luke
3
Dens, Nathalie
3
Fetscherin, Marc
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Gil Saura, Irene
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Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
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Wiedmann, Klaus-Peter
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Šerić, Maja
3
Abratt, Russell
2
Atwal, Glyn
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Caruana, Albert
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Casidy, Riza
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Confente, Ilenia
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Dwivedi, Abhishek
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Felix, Reto
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Grappi, Silvia
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Gray, David
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Grohmann, Bianca
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Guèvremont, Amélie
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Hegner, Sabrina
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Hur, Songyee
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Jin, Byoungho
2
Johnson, Zachary S.
2
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
143
Journal of marketing communications
140
Marketing intelligence & planning
138
Journal of marketing
135
International journal of consumer studies
131
Journal of strategic marketing
125
Journal of hospitality marketing & management
123
Journal of retailing
123
Cogent business & management
121
International journal of contemporary hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
Journal of marketing research : JMR
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ECONIS (ZBW)
299
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
7
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
10
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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