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~isPartOf:"The journal of brand management : an international journal"
~person:"Abdelwahab, Dalia"
~person:"Siew, Shir-Way"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
2
Designation of origin
2
Konsumentenverhalten
2
Beverage industry
1
Brand
1
Brand image
1
Brand love
1
Brand management
1
Brand switching intention
1
Country of origin
1
Dual processing theory
1
Emotion
1
Ernährungsindustrie
1
Food and beverage industry
1
Food industry
1
Getränkeindustrie
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Negative emotions
1
Perceived strength of brand origin
1
Region-of-origin
1
Regional identification
1
Rules of origin
1
Situational regional animosity
1
Status consumption
1
Ursprungsregeln
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
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Abdelwahab, Dalia
Siew, Shir-Way
Lin, Zhibin
2
Paswan, Audhesh
2
Sun, Qin
2
Agnoli, Lara
1
Aichner, Thomas
1
Begalli, Diego
1
Borini, Felipe Mendes
1
Capitello, Roberta
1
Chatzopoulou, Elena
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Chen, Annie Huiling
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Crescitelli, Edson
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D'Antone, Simona
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Felix, Reto
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Filieri, Raffaele
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Gertner, David
1
Giraldi, Janaina de Moura Engracia
1
Guido, Gianluigi
1
He, Xinming
1
Jiménez, Nadia
1
Johnson, Zachary S.
1
Lee, Sangwon
1
Maclennan, Maria Laura Ferranty
1
Minor, Michael
1
Peluso, Alessandro M.
1
Peng, Norman
1
Polo, Edison Fernandes
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Ryan, Jason
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San-Martín, Sonia
1
Spielmann, Nathalie
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Suter, Mariana Bassi
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Tian, Yichao
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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