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~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Fetscherin, Marc"
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Brand
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
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Brand image
4
Brand management
4
Markenführung
4
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Ursprungsregeln
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Felix, Reto
Fetscherin, Marc
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Phau, Ian
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Kapferer, Jean-Noël
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Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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2
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2
Casidy, Riza
2
Confente, Ilenia
2
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The journal of brand management : an international journal
Journal of business research : JBR
5
The journal of product & brand management
4
Psychology & marketing
3
The journal of consumer marketing
3
International journal of consumer studies
2
International marketing review
2
Journal of consumer behaviour
2
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing
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Journal of consumer marketing
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1
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Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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1
Journal of marketing theory and practice
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Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
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Multinational business review
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Qualitative market research : an international journal
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Theoretical economics letters
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ECONIS (ZBW)
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1
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
5
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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