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~isPartOf:"The journal of brand management : an international journal"
~person:"Gadzinski, Gregory"
~person:"Ozuem, Wilson"
~subject:"Online-Marketing"
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Gadzinski, Gregory
Ozuem, Wilson
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The journal of brand management : an international journal
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Springer eBook Collection
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Computer-mediated marketing strategies : social media and online brand communities
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal of advertising research
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Journal of strategic marketing
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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2
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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