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~isPartOf:"The journal of brand management : an international journal"
~person:"Hennigs, Nadine"
~person:"Sandner, Philipp"
~subject:"Markenführung"
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Markenführung
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Hennigs, Nadine
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The journal of brand management : an international journal
International journal of management and marketing research : IJMMR
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ECONIS (ZBW)
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Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
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2
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
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