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~isPartOf:"The journal of brand management : an international journal"
~person:"Melewar, T. C."
~person:"Romaniuk, Jenni"
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Melewar, T. C.
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The journal of brand management : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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European journal of marketing : EJM
2
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Australasian marketing journal
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Brand management ; Vol. 2
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Corporate reputation review
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EuroMed journal of business
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European journal of marketing
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International journal of market research
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International studies of management and organization
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Marketing intelligence & planning
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Measuring and managing brands
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Qualitative market research : an international journal
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Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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