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~isPartOf:"The journal of brand management : an international journal"
~person:"Ozuem, Wilson"
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The journal of brand management : an international journal
Computer-mediated marketing strategies : social media and online brand communities
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Springer eBook Collection
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Advances in marketing, customer relationship management and e-services (AMCRMES) book series
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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Journal of advertising research
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Journal of retailing and consumer services
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Journal of strategic marketing
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Leveraging computer-mediated marketing environments
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Premier reference source
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Qualitative market research : an international journal
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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