//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Peng, Norman"
~person:"Siew, Shir-Way"
~subject:"Luxusgüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxusgüter
Brand image
2
Consumer behaviour
2
Designation of origin
2
Herkunftsbezeichnung
2
Konsumentenverhalten
2
Luxury goods
2
Markenimage
2
Bekleidung
1
Brand
1
Brand love
1
Brand management
1
Clothing
1
Country of origin
1
Cultural identity
1
Dual processing theory
1
Kulturelle Identität
1
Luxury products
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Perceived strength of brand origin
1
Rules of origin
1
Status consumption
1
Taiwan
1
Ursprungsregeln
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Peng, Norman
Siew, Shir-Way
Chen, Annie Huiling
1
Felix, Reto
1
Minor, Michael
1
Published in...
All
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->