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~isPartOf:"The journal of brand management : an international journal"
~person:"Randle, Melanie"
~person:"Slonim, Robert"
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The journal of brand management : an international journal
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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