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~isPartOf:"The journal of brand management : an international journal"
~person:"Sandner, Philipp"
~subject:"Markenführung"
~subject:"Tobins Q"
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The journal of brand management : an international journal
International journal of management and marketing research : IJMMR
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Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
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