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~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Athletes
Markenimage
Brand management
8
Celebrity endorsement
8
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8
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Ambroise, Laure
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Guzman, Francisco
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IIicic, Jasmina
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Kulczynski, Alicia
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The journal of brand management : an international journal
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
The journal of product & brand management
8
International journal of sport management and marketing : IJSMM
6
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
Young consumers : insight and ideas for responsible marketers
5
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
4
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
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Advancing insights on brand management
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Arts and the market : AAM
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ECONIS (ZBW)
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1
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
2
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
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