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~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Beziehungsmarketing
Social Web
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
274
Markenführung
274
Brand image
218
Markenimage
218
Brand
187
Markenartikel
185
Relationship marketing
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49
Luxusgüter
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Internet marketing
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Online-Marketing
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Brand loyalty
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Advertising effects
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Werbewirkung
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Marketing management
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Personality psychology
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Messung
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The journal of brand management : an international journal
Journal of retailing and consumer services
621
Journal of business research : JBR
527
International journal of hospitality management
250
The journal of services marketing
173
The journal of product & brand management
127
International journal of internet marketing and advertising : IJIMA
119
Journal of travel and tourism marketing
117
Psychology & marketing
114
The service industries journal
112
Journal of hospitality marketing & management
111
International journal of contemporary hospitality management
108
Journal of the Academy of Marketing Science
106
Cogent business & management
104
Tourism management : research, policies, practice
99
Asia Pacific journal of marketing and logistics
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of marketing
87
Journal of strategic marketing
86
Technological forecasting & social change : an international journal
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
SpringerLink / Bücher
83
Journal of retailing
78
European journal of marketing : EJM
75
International journal of electronic marketing and retailing : IJEMR
72
Marketing intelligence & planning
72
Journal of internet commerce
71
Journal of promotion management : innovations in planning and applied research
71
Journal of service management
71
Journal of service research : JSR
70
Service business
69
Journal of marketing management : MM
67
International journal of consumer studies
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of marketing communications
65
Services marketing quarterly
64
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
7
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
8
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
9
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
10
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
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