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~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Deutschland
Dienstleistungssektor
Konsumentenverhalten
Customer integration
21
Kundenintegration
21
Brand management
19
Markenführung
19
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Relationship marketing
8
Brand image
7
Markenimage
7
Consumer behaviour
6
Internet marketing
6
Online-Marketing
6
Betriebliche Wertschöpfung
4
Co-creation
4
Innovation
4
Value creation
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Social media
3
Stakeholder
3
Brands
2
Innovation management
2
Innovationsmanagement
2
Viral marketing
2
Virales Marketing
2
Brand activism
1
Brand architecture
1
Brand co-creation
1
Brand experience
1
Brand page interactivity
1
Brand pages
1
Brand purpose
1
Brand value co-creation
1
Branding in public organizations
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Business ethics
1
CSR
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9
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Burmann, Christoph
1
Duong, Giang Huong
1
Ferreira, André
1
France, Cassandra
1
Guha, Mithila
1
Iglesias, Oriol
1
Ind, Nicholas
1
Korschun, Daniel
1
Long Hoang Le
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Merrilees, Bill
1
Miller, Dale
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Nobre, Helena
1
Rahman, Mohammad M.
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Taylor, Alex
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Wang, Zhan
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Wu, Wann-Yih
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The journal of brand management : an international journal
Journal of business research : JBR
94
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
36
Journal of service management
33
SpringerLink / Bücher
26
The service industries journal
25
International journal of hospitality management
24
Journal of strategic marketing
19
The journal of business & industrial marketing
18
Service business
17
Journal of marketing management : MM
16
Journal of service research : JSR
16
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Journal of the Academy of Marketing Science
14
Journal of marketing
13
Technological forecasting & social change : an international journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of innovation management
12
Journal of service theory and practice : JSTP
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service research
11
Research
11
Services marketing quarterly
11
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
10
International journal of contemporary hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Kundenintegration : Forum Dienstleistungsmanagement
9
Business horizons
8
European journal of marketing
8
International journal of consumer studies
8
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
6
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
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