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~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Website"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Germany
Website
Brand image
3
Brand management
3
Interactive media
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Interaktive Medien
3
Markenführung
3
Markenimage
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Relationship marketing
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Social Web
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Social web
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Brand loyalty
1
Cluster analysis
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Clusteranalyse
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Consumer engagement
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Customer satisfaction
1
Facebook
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Internet marketing
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Kundenzufriedenheit
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Markentreue
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Online-Marketing
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Openness
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Para-social interaction
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Perceived interactivity
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Self-construal
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Doh, Sun-Jae
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Duijn, Meryl
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Kim, Eun-Ho
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Noort, Guda van
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Voorveld, Hilde A. M.
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Yoo, Dongho
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
i-com : journal of interactive media
3
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of service management
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Technological forecasting & social change : an international journal
2
Die Bank
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Nonprofit and voluntary sector quarterly
1
Services marketing quarterly
1
The journal of services marketing
1
Verhandlungen des Deutschen Bundestages / Drucksachen
1
Wettbewerb in Recht und Praxis : wrp
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ECONIS (ZBW)
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
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