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~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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Beziehungsmarketing
Kundenzufriedenheit
Brand management
562
Markenführung
562
Consumer behaviour
299
Konsumentenverhalten
299
Brand image
292
Markenimage
292
Brand
250
Markenartikel
248
Relationship marketing
107
Marketing management
60
Marketingmanagement
60
Luxury goods
59
Luxusgüter
59
Social Web
58
Social web
58
Corporate reputation
57
Firmenimage
57
Brand architecture
56
Markenarchitektur
55
Corporate Social Responsibility
52
Corporate social responsibility
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Emotion
42
Internet marketing
38
Online-Marketing
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USA
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United States
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Corporate culture
31
Unternehmenskultur
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Brand loyalty
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Advertising effects
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Werbewirkung
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Customer satisfaction
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International marketing
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Internationales Marketing
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Personality psychology
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Fetscherin, Marc
3
Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
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Ind, Nicholas
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Abratt, Russell
1
Ahmadi, Hormoz
1
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1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Alamro, Ahmed
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Andreini, Daniela
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Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Azevedo, António
1
Babić-Hodović, Vesna
1
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Billore, Soniya
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Bjerke, Rune
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Block, Lauren
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
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Brandão, Amélia Maria Pinto da Cunha
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The journal of brand management : an international journal
Journal of business research : JBR
720
Journal of retailing and consumer services
629
Industrial marketing management : the international journal for industrial and high-tech firms
434
International journal of hospitality management
346
SpringerLink / Bücher
275
The journal of services marketing
268
The service industries journal
223
The journal of business & industrial marketing
200
Journal of the Academy of Marketing Science
185
Journal of strategic marketing
181
International journal of contemporary hospitality management
152
International journal of electronic customer relationship management : IJECRM
149
Journal of travel and tourism marketing
146
Journal of hospitality marketing & management
144
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
137
Tourism management : research, policies, practice
137
Journal of service research : JSR
136
Journal of marketing
134
Journal of service management
124
Asia Pacific journal of marketing and logistics
122
Journal of retailing
115
Cogent business & management
114
European journal of marketing : EJM
113
The journal of product & brand management
113
Psychology & marketing
110
Marketing intelligence & planning
108
Services marketing quarterly
108
Gabler Edition Wissenschaft
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Service business
97
The international journal of bank marketing : IJBM
95
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
93
Journal of marketing management : MM
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
The TQM journal : the international review of organizational improvement
78
International journal of business information systems : IJBIS
76
The international review of retail, distribution and consumer research
76
Journal of financial services marketing : JFSM
75
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ECONIS (ZBW)
114
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
7
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
8
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
9
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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