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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Organizational change"
~subject:"Wissensmanagement"
~type_genre:"Case study"
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Brand management
Organizational change
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Markenführung
8
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3
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The journal of brand management : an international journal
Journal of knowledge management
26
Journal of organizational change management
26
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
22
Gabler Edition Wissenschaft
17
Global business and organizational excellence : a review of research & best practices
17
Harvard-Business-Manager : das Wissen der Besten
17
Journal of information & knowledge management : JIKM
17
Harvard business review : HBR
15
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
Academy of Management journal : AMJ
14
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
13
Research
12
Business process management journal
11
Socio-economic intervention in organizations : the intervener-researcher and the SEAM approach to organizational analysis
11
International journal of technology management : IJTM
10
The journal of applied behavioral science
10
The learning organization : TLO ; the international journal of critical studies in organizational learning
10
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
9
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Long range planning : LRP ; international journal of strategic management
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Premier reference source
9
International journal of knowledge management studies : IJKMS
8
Journal of change management : an international journal
8
Gabler Research
7
Implementation of changes in Chinese organizations : groping a way through the darkness
7
International journal of automotive technology and management : IJATM
7
Management learning : the journal for managerial and organizational learning
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Strategic change : SC ; briefings in entrepreneurial finance
7
The journal of management development
7
Brands : interdisciplinary perspectives
6
Business process transformation
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
HMD : Praxis der Wirtschaftsinformatik
6
Innovative knowledge management : concepts for organizational creativity and collaborative design
6
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ECONIS (ZBW)
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1
Systems constellations: a better way to identify branding opportunities?
Jurg, Wim
;
Bloemer, Johanna M.
;
Doorewaard, Hans
;
Peelen, Ed
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10003653613
Saved in:
2
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
3
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
4
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
5
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
6
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
7
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
8
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
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