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~isPartOf:"The journal of brand management : an international journal"
~subject:"Business start-up"
~subject:"Literature review"
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Business start-up
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Bibliometrics
10
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10
Brand management
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10
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6
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Barros-Arrieta, David
1
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Didonet, Simone Regina
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Du, Mei
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Radler, Viktoria Maria
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Ren, Shengce
1
Schmidt, Holger J.
1
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1
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The journal of brand management : an international journal
Journal of business research : JBR
41
European journal of operational research : EJOR
31
International journal of production economics
30
Technological forecasting & social change : an international journal
30
Management review quarterly
21
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of family business strategy
15
European management journal
13
International journal of contemporary hospitality management
13
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
International journal of project management : the journal of The International Project Management Association
12
Transportation research / E : an international journal
12
International journal of hospitality management
11
Journal of business ethics : JOBE
11
The marketing review
11
Business & Information Systems Engineering
10
International business review : the official journal of the European International Business Academy
10
Journal of accounting education
10
Management research review
10
The journal of strategic information systems : incorporating International Information Systems
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of purchasing and supply management
9
Review of managerial science : RMS
9
The journal of business & industrial marketing
8
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
7
European Journal of Operational Research
7
International Journal of Production Economics
7
International journal of physical distribution & logistics management : IJPD & LM
7
International review of financial analysis
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The international journal of logistics management
7
Electronic markets : the international journal on networked business
6
International entrepreneurship and management journal
6
International marketing review
6
International review on public and non-profit marketing
6
Journal of Business Ethics
6
Journal of business economics : JBE
6
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1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Strategic trademark management : a systematic
literature
review
and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
4
Internal branding : conceptualization from a
literature
review
and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
5
Branding in the public sector : a systematic
literature
review
and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
6
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
7
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
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