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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"USA"
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Consumer behaviour
USA
Brand management
552
Markenführung
552
Konsumentenverhalten
291
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286
Markenimage
286
Brand
243
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241
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101
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101
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Johnson, Lester W.
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Baxter, Stacey M.
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Ilicic, Jasmina
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Kulczynski, Alicia
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Sung, Yongjun
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Burmann, Christoph
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Dens, Nathalie
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Fetscherin, Marc
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Gil Saura, Irene
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Grace, Debra
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Gunasti, Kunter
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Phau, Ian
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Piehler, Rico
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Ross, William T.
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Casidy, Riza
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Dwivedi, Abhishek
2
Felix, Reto
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2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
935
Working paper / National Bureau of Economic Research, Inc.
832
Journal of retailing and consumer services
788
Journal of business ethics : JOBE
417
International journal of hospitality management
373
The journal of product & brand management
320
European journal of operational research : EJOR
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The review of financial studies
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SpringerLink / Bücher
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International journal of production research
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International journal of production economics
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Psychology & marketing
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NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
200
Management science : journal of the Institute for Operations Research and the Management Sciences
199
Discussion paper / Centre for Economic Policy Research
189
Journal of financial economics
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Asia Pacific journal of marketing and logistics
181
Academy of Management journal : AMJ
179
The journal of services marketing
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Journal of marketing
174
European journal of marketing : EJM
172
Journal of the Academy of Marketing Science
167
Journal of banking & finance
161
Journal of financial and quantitative analysis : JFQA
153
Journal of travel and tourism marketing
150
Journal of marketing communications
145
International journal of contemporary hospitality management
143
Business horizons
139
Technological forecasting & social change : an international journal
139
Strategic management journal
138
Journal of hospitality marketing & management
135
International journal of consumer studies
134
Marketing intelligence & planning
134
Journal of marketing management : MM
133
Journal of retailing
130
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
320
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
7
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
8
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
9
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
10
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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