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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer engagement"
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Consumer engagement
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Flecha Ortiz, Jose A.
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The journal of brand management : an international journal
Journal of business research : JBR
10
The journal of product & brand management
7
Journal of retailing and consumer services
5
Business horizons
3
Electronic commerce research
2
The service industries journal
2
Asian business & management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
European management journal
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
2
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
3
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
4
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
5
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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