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~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
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Emotion
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
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Personality psychology
20
Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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Markentreue
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China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
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Messung
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Corporate reputation
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Firmenimage
12
Product counterfeiting
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Produktpiraterie
12
Viral marketing
12
Virales Marketing
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33
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English
33
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Fetscherin, Marc
2
Grappi, Silvia
2
Phau, Ian
2
Romani, Simona
2
Sarkar, Abhigyan
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Zarantonello, Lia
2
Abdelwahab, Dalia
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Alvarado, Jorge
1
Anand, S. Joseph Jeya
1
Anusree, M. R.
1
Arslanagić-Kalajdžić, Maja
1
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1
Badgaiyan, Anant Jyoti
1
Bagozzi, Richard P.
1
Baxter, Stacey M.
1
Bougoure, Ursula S.
1
Butcher, Luke
1
Cavalheiro, Rita
1
Cheikhrouhou, Soumaya
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Dias, Patrícia
1
Dixit, Saumya
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Eshghi, Abdolreza
1
Fuxman, Leonora
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Gal, Steffi
1
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1
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1
Hack-Polay, Dieu
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Haupt, Martin
1
Heinrich, Daniel
1
Ilicic, Jasmina
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The journal of brand management : an international journal
Journal of business research : JBR
152
Journal of retailing and consumer services
125
International journal of hospitality management
78
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
The journal of product & brand management
33
European journal of marketing : EJM
31
The journal of services marketing
31
International journal of consumer studies
30
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
The service industries journal
22
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
International journal of advertising : the review of marketing communications
17
Journal of business ethics : JOBE
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Journal of promotion management : innovations in planning and applied research
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
Cogent business & management
14
Journal of customer behaviour
14
Journal of service research : JSR
14
The journal of consumer marketing
14
Australasian marketing journal
13
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ECONIS (ZBW)
33
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
5
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
6
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
7
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
8
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
9
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
10
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
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