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~isPartOf:"The journal of brand management : an international journal"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Ursprungsregeln"
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Herkunftsbezeichnung
Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
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Konsumentenverhalten
6
Brand
5
Brand image
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Markenimage
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Brand management
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Brand love
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Country image
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Country-of-origin fit
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Dual processing theory
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Industrie
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Internationales Marketing
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Perceived strength of brand origin
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Status consumption
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Wein
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The journal of brand management : an international journal
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Journal of global marketing
9
Asia Pacific journal of marketing and logistics
7
Journal of international marketing
5
Journal of retailing and consumer services
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
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CESifo Working Paper
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Cege discussion paper
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Country of origin effect : looking back and moving forward
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Discussion papers / CEPR
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Journal of strategic marketing
2
Journal of world trade : law, economic policy, public policy
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
NBER working paper series
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RIETI discussion paper
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The origins of goods : rules of origin in regional trade agreements
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
4
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
5
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
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