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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internationales Marketing"
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Internationales Marketing
Brand management
552
Markenführung
552
Consumer behaviour
347
Konsumentenverhalten
347
Brand image
335
Markenimage
335
Brand
284
Markenartikel
283
Beziehungsmarketing
101
Relationship marketing
101
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
64
Social web
64
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
51
Corporate Social Responsibility
50
USA
44
United States
44
Emotion
41
Corporate culture
38
Unternehmenskultur
38
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Brand extension
28
Markentransfer
28
Brand loyalty
27
Personality psychology
27
Persönlichkeitspsychologie
27
China
25
International marketing
25
Customer satisfaction
24
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Agnoli, Lara
1
Altshuler, Liliya
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Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Banerjee, Saikat
1
Barros-Arrieta, David
1
Batt, Verena
1
Baumgarth, Carsten
1
Begalli, Diego
1
Biedenbach, Galina
1
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1
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1
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1
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1
Burmann, Christoph
1
Cao, Wen
1
Capitello, Roberta
1
Choi, Sunmee
1
Dalmoro, Marlon
1
Davari, Arezoo
1
Feng, Yan
1
García-Cali, Ernesto
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Grohs, Reinhard
1
Hassouneh, Diana
1
Heiman, Amir
1
Henseler, Jörg
1
Hirvonen, Saku
1
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1
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1
Iyer, Pramod
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Kim, Moon-Yong
1
Laukkanen, Tommi
1
Lim, Ming
1
Lowengart, Oded
1
Merchant, Altaf
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The journal of brand management : an international journal
International marketing review
80
Journal of international marketing
70
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
40
SpringerLink / Bücher
38
Journal of global marketing
36
International business review : the official journal of the European International Business Academy
27
Europäische Hochschulschriften / 5
26
Management international review : mir ; journal of international business
25
Advances in international marketing
17
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
17
The journal of product & brand management
15
European journal of international management : EJIM
14
Gabler Edition Wissenschaft
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : MM
13
International journal of business and globalisation : IJBG
12
Journal of international consumer marketing
11
Journal of euromarketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
9
Journal of international management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Journal of marketing
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
International marketing ; Vol. 1
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of promotion management : JPM
7
Management for Professionals
7
Marketing management : a cultural perspective
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Innovatives Markenmanagement
6
International journal of hospitality management
6
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ECONIS (ZBW)
25
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1
Selecting the right brand name : an examination of tacit and explicit linguistic
knowledge
in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
2
Journal of Brand
Management
: year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
3
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
4
"Brands that do Good" : (11th global brand conference), University of Bradford School of
Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
5
Strategic brand-culture fit: a conceptual framework for brand
management
Banerjee, Saikat
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003699472
Saved in:
6
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
7
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
10
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan
;
Cao, Wen
;
Shin, Geon-Cheol
;
Yoon, Yeujun
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
Saved in:
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