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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Linguistik"
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Konsumentenverhalten
Linguistik
Linguistics
4
Brand
3
Brand image
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Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Consumer behaviour
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Arab countries
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Arabische Staaten
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Bewertung
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Bibliometrics
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Brand evaluation
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China
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Classification
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Diglossia
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Arora, Sunny
1
Bardakcı, Ahmet
1
Kadirov, Djavlonbek
1
Kalro, Arti D.
1
Kantar, Murat
1
Peluso, Alessandro M.
1
Schmitt, Bernd
1
Sharma, Dinesh
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Yuan, Bing
1
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The journal of brand management : an international journal
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
13
Journal of the Operational Research Society
12
Discussion paper series / IZA
9
Economic research
9
The Palgrave handbook of the economics and language
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
European journal of international management : EJIM
7
Names in commerce and industry : past and present
7
CESifo working papers
6
Journal of marketing
6
Marketing letters : a journal of research in marketing
6
Research
6
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
International journal of production research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of hospitality management
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Serie documentos de trabajo
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
4
Academy of Management journal : AMJ
3
Beiträge zur Controlling-Forschung
3
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
2
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
Saved in:
3
A comprehensive framework of brand name classification
Arora, Sunny
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
Saved in:
4
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
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