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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Brand management
552
Markenführung
552
Brand image
294
Markenimage
294
Consumer behaviour
293
Brand
248
Markenartikel
246
Beziehungsmarketing
101
Marketing management
60
Marketingmanagement
60
Social Web
59
Social web
59
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Firmenimage
43
Emotion
39
Corporate Social Responsibility
36
Corporate social responsibility
36
Internet marketing
35
Online-Marketing
35
USA
33
United States
33
Brand loyalty
26
Corporate culture
26
Unternehmenskultur
26
Advertising effects
25
International marketing
25
Internationales Marketing
25
Werbewirkung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
23
Kundenzufriedenheit
23
Markentreue
20
China
19
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Undetermined
185
Free
10
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Article
312
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
317
Aufsatz in Zeitschrift
317
Collection of articles of several authors
5
Sammelwerk
5
Festschrift
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Konferenzschrift
1
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Language
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English
317
Author
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Fetscherin, Marc
3
Gil Saura, Irene
3
Grappi, Silvia
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Zarantonello, Lia
3
Šerić, Maja
3
Abratt, Russell
2
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Felix, Reto
2
Gabrielli, Veronica
2
Gray, David
2
Grohmann, Bianca
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
1,268
Journal of retailing and consumer services
1,069
Industrial marketing management : the international journal for industrial and high-tech firms
443
International journal of hospitality management
433
SpringerLink / Bücher
381
The journal of product & brand management
335
Psychology & marketing
280
The journal of services marketing
277
Journal of the Academy of Marketing Science
261
Asia Pacific journal of marketing and logistics
248
Journal of strategic marketing
229
Journal of marketing
226
The service industries journal
225
Journal of travel and tourism marketing
224
Journal of marketing communications
219
The journal of business & industrial marketing
216
European journal of marketing : EJM
215
Journal of marketing management : MM
211
Journal of marketing research : JMR
199
Journal of retailing
197
Marketing intelligence & planning
195
International journal of contemporary hospitality management
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
188
Tourism management : research, policies, practice
188
Cogent business & management
185
International journal of internet marketing and advertising : IJIMA
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of hospitality marketing & management
169
Marketing letters : a journal of research in marketing
164
International journal of electronic customer relationship management : IJECRM
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
151
Gabler Edition Wissenschaft
149
International journal of retail & distribution management
148
The international review of retail, distribution and consumer research
145
International journal of consumer studies
140
Journal of international consumer marketing
137
Journal of service research : JSR
135
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
128
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ECONIS (ZBW)
317
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1
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1
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
10
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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