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~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenintegration"
~subject:"Markenimage"
~subject:"Service quality"
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Kundenintegration
Markenimage
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Brand management
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Consumer behaviour
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Customer value
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Kundenwert
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Markenführung
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Beziehungsmarketing
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Brand image
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Marketingmanagement
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Labenz, Franziska
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Michel, Géraldine
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Ruiz Molina, María Eugenia
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The journal of brand management : an international journal
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of retailing and consumer services
22
International journal of hospitality management
19
The service industries journal
15
The journal of services marketing
11
International journal of contemporary hospitality management
10
Journal of service management
9
Journal of service research : JSR
9
Service business
9
The journal of product & brand management
8
Tourism management : research, policies, practice
8
International journal of services and operations management
7
Marketing theory
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Cogent business & management
6
Journal of hospitality and tourism insights
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Technological forecasting & social change : an international journal
6
The journal of business & industrial marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of service research
5
The TQM journal : the international review of organizational improvement
5
European management journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of air transport management
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Management decision : MD
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
European Sport management quarterly : ESMQ
3
International journal of retail & distribution management
3
International journal of services, economics and management
3
Journal of business economics and management
3
Journal of business-to-business marketing
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1
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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