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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
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Markenartikel
Relationship marketing
Brand management
552
Markenführung
552
Brand image
294
Markenimage
294
Consumer behaviour
293
Konsumentenverhalten
293
Brand
248
Beziehungsmarketing
101
Marketing management
60
Marketingmanagement
60
Social Web
59
Social web
59
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Firmenimage
43
Emotion
39
Corporate Social Responsibility
36
Corporate social responsibility
36
Internet marketing
35
Online-Marketing
35
USA
33
United States
33
Brand loyalty
26
Corporate culture
26
Unternehmenskultur
26
Advertising effects
25
International marketing
25
Internationales Marketing
25
Werbewirkung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
23
Kundenzufriedenheit
23
Markentreue
20
China
19
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158
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11
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275
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11
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285
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285
Collection of articles of several authors
10
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10
Case study
2
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2
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2
Festschrift
2
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2
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English
286
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Powell, Shaun M.
6
Iglesias, Oriol
4
Keller, Kevin Lane
4
Balmer, John M. T.
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Ind, Nicholas
3
Johnson, Lester W.
3
Merrilees, Bill
3
Wiedmann, Klaus-Peter
3
Wilson, Jeremy M.
3
Zarantonello, Lia
3
Šerić, Maja
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Burmann, Christoph
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Felix, Reto
2
Grace, Debra
2
Grappi, Silvia
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hennigs, Nadine
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Jin, Byoungho
2
Jung, Sojin
2
Kara, Selcan
2
Kaufmann, Hans Rüdiger
2
Kulczynski, Alicia
2
Lim, Ming
2
Loureiro, Sandra Maria Correia
2
Machado, Joana César
2
Melewar, T. C.
2
Mirzaei, Abas
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
802
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
416
SpringerLink / Bücher
300
International journal of hospitality management
294
The journal of product & brand management
236
The journal of services marketing
228
The journal of business & industrial marketing
201
The service industries journal
190
Journal of the Academy of Marketing Science
189
Journal of strategic marketing
179
Journal of marketing
152
European journal of marketing : EJM
144
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
137
Psychology & marketing
134
International journal of contemporary hospitality management
124
Journal of retailing
122
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
118
Marketing intelligence & planning
118
Journal of service research : JSR
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Tourism management : research, policies, practice
112
Gabler Edition Wissenschaft
109
Cogent business & management
108
Journal of service management
107
Journal of marketing management : MM
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Business horizons
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
European journal of operational research : EJOR
84
International journal of retail & distribution management
83
Service business
83
Springer eBook Collection / Business and Economics
81
Marketing letters : a journal of research in marketing
80
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ECONIS (ZBW)
286
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1
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286
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1
The influence of
marketing
communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Brand activism as a
marketing
strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
8
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
9
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
10
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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