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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
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The journal of brand management : an international journal
Journal of business research : JBR
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Tourism management : research, policies, practice
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Working paper series / Department of Economics, University of Missouri-Columbia
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Journal of promotion management : innovations in planning and applied research
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Open source brands and their online brand personality
Haarhoff, Gareth
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009688909
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Negative Double Jeopardy revisited : a longitudinal analysis
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 150-158
Persistent link: https://www.econbiz.de/10008758985
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