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~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
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Relationship marketing
Emotion
41
Brand management
36
Markenführung
36
Consumer behaviour
33
Konsumentenverhalten
33
Brand
27
Markenartikel
27
Brand image
25
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Personality psychology
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Persönlichkeitspsychologie
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Fetscherin, Marc
2
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Aktan, Damla
1
Anand, S. Joseph Jeya
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The journal of brand management : an international journal
Journal of business research : JBR
41
Journal of retailing and consumer services
38
International journal of hospitality management
36
The journal of services marketing
19
The journal of product & brand management
14
Psychology & marketing
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
International journal of electronic marketing and retailing : IJEMR
4
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ECONIS (ZBW)
16
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
4
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
5
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
6
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
7
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
8
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
9
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
10
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
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